Yesterday, the FTC reported that it had filed its 11th case involving the promotion of dietary supplements via fake news sites run by affiliate marketers. Sure, companies need to be concerned about how consumers are driven to their websites. However, it appears that the driving factor for many of the FTC’s complaints involving fake news… Continue Reading
The FTC has put out a short video with 7 simple things to remember about complying with the CAN-SPAM Act. Although very basic, it presents a short checklist to review if your company uses E-mail to market your products or services.
Besides telling the truth, what’s the one thing that a company can do to minimize its chances of getting an inquiry from the FTC? Provide a no questions asked, 100% money back guarantee and honor it. Here’s why. Generally speaking, the FTC brings most of its cases with the goal of getting restitution for consumers…. Continue Reading